An effective Email Marketing Strategy needs to be planned out before you action it and have it running autopilot. The whole point (in my eyes) of an effective email marketing plan is to keep connectivity with your traffic. But its important to keep the right kind of connectivity that is easily manageable for you and gives them something constructive to do or gives them something powerful to think about.
E-mail marketing definition: keeping connectivity with people using direct email, to send targeted messages, information or an offer to a set group of people.
Quick Email Marketing Interject
Before all of that, we have to think about building a strong responsive email list. It really is not about the quantity of how many people you have on your email list, but very much the quality and how much you keep the info you send to them relevant after each broadcast. You could build a huge email list plugging into to every squeeze page you could ever think off and YES you would have a huge email list by offering them something free that’s targeted for that particular market. BUT; that list would be huge , but it would not be a targeted quality email list. When I say quality I mean people that have joined your email list knowingly understanding what it is you wanted to send to them in the very first place; after they submit there email and name. Along with following my list building tips, you will know that I advise you to make sure you continue with relative follow ups. That way you have a higher chance of open rates when emails are broadcasted out. Think about it – your not exactly going to get a high number of conversion rates if your open rates do not tally up. Below I will give you an immediate effective email marketing tip that you can mix with tactics I share with you to build a quality converting email list.
This strategy allows you to keep things moving, effecting email marketing does not need you to make phone calls to your opt ins, it simply helps your open rate, by sending out the right follow up messages on auto pilot so you can focus on your campaign.
Who uses and what is an email list?
Anyone providing people online a service as information to a solution to their problem naturally will have implemented an email form or should definitely after reading my effective marketing tips and learning my list building tips. The email form will allow them to build an email list of people requesting targeted information or a group of people that have used their site for a service.
Why is it important to be build an email subscriber list?
Connectivity allows you to constantly feed your email subscribers with the right kind of information and stay in their inbox. The email inbox is something that people check daily and is the first very important place you need to be if you wish to establish long term contact, promote goods and stay connected with someone that visits your blog or squeeze page for a product.
Being in someones inbox you have the ability of having your emails being forwarded to their friends and then that email becoming viral depending on how valuable the information is perceived to be to the very first receiver. Simply by telling people on your email list to resend to their friends and making it seem like something they should/would share happily with no second thought can increase the traffic you get to whatever it is your telling people in your email to go to – perhaps an affiliate link, landing page with an offer using my list building tips or simply a new blog post.
How do I build an email subscriber list?
Email Marketing Software
To begin you will need to have an affordable and manageable e-Mail marketing software. Your e-Mail Marketing Software (autoresponder) should be easy to set up web forms, have a high delivering rate, offer a free support service and be practical. If you do not pick the best autoresponder; its going to mess up your back end, take you away from promoting some other product online and you will suffer. There are trial and errors when Marketing online, this is a simple thing in life, its what makes you better as you will know things that do not work and know how to avoid them. Your email list is definitely not something you would want to play with using the wrong e-mail marketing software;
its like making sure you put petrol in the right car, if you were to put diesel in it it would be costly
its like mixing colours in the washing machine and putting on a spin cycle that ends up damaging your clothes
As your autoresponder can be the life of your online business, the things that could go wrong would be for you to have a low delivering rate, for you to not have enabled double opt in (to get around the can spam act) and a mixture of other things. Your low delivering rate would cause you to not have any of your emails broad casted out to your email list or a late delivering rate and you not using double opt legally would potentially have your mail to be considered as spam plus if you ever do move from another email list for the simple fact you need things to be much more costly - legally they will only except the transferring of your email list if they are double opt ins. So try email all your list and tell them that you want them to move over to your new list. You would possibly shocked at the low number of people that move over and notice that however many people you thought were receiving your email broadcasts; this was not actually the number of people that were actually interacting with your email.
These kinds of errors would leave you worried, stressed out waiting on the worse and basically taken you away from being able to be as productive as you want to be. There both the kinds of faults you make that will leave you with an empty pocket in most cases. Pick the best e-Mail marketing software – that is the same one I use 
You now have an understanding and have been directed to a great email marketing software. To build your list your going to need to know where to embed your email form. This takes you to the next step; landing pages and squeeze pages. Both of them you will need, well it would serve you better to implement the two.
Should I use Landing Page or Squeeze Page?
These are two different things, although both are made in a way to capture an email and other data. The squeeze page is made in a much smarter way to draw a viewer to trade their name and email to get what ever info is available to them.
Building the perfect landing page is something you may care to look at for a lot of you may or may not be confident in preparing a landing page that you will be happy to promote and speak of highly to people. Taking action is the very most important step in doing anything online. The link i have provided will calm a lot of people nerves
Other than landing pages, not to get to advanced but if you are running a blog you can simply add a email form above the fold. Obviously we are forgetting one major thing. You are going to need a email marketing software that’s priced right, is user friendly and is easy to install. Awebber ($1 st month) is definitely the best
Your subscribers first impression of your first email
The first email sent to your subscriber, should get them into the swing of things and give them a call to action. I like to make my subscribers feel more wanted than another email list – by sending them to parts of my blog that are not viewable for people that do not subscribe to my list. Oops this was supposed to be a secret, yes its something i do not tell people, i believe my blog posts are very valuable and returning back to quality and not quantity i would rather people that read my blog post decide on whether they want to subscribe to my valuable newsletters. This allows my subscribers to feel that again it was really worthwhile subscribing to my list. The first thing I give to a new subscriber is a simple (dare I say) not to technical way of making money online. This allows me to space out the next follow up message and in the mean time when they do visit my blog they will see Ive added more valuable content that will help them with there blogging. Not only does it give them a reason to visit my blog, it helps my search rankings, when they access my blog they will see new powerful information and I’m not in there face with emails constantly. Id rather be the person to drop valuable emails to them or notify them of a new blog posts and stay relevant to what i last emailed out to them.
How can this help my search rankings. People constantly accessing my site to watch or follow helpful guides in private parts of my site will help the traffic on my site and will cause them to continuously google a keyword phrase they have remembered my site by to access it – that’s if they have not already bookmarked my site.
If you have google webmaster and Analytics installed the keyword phrases that people determine to help them find your site will be made available to you. You then can plug into these keyword phrases and perhaps do a blog post on that particular phrase or drive for some powerful backlinks with the keyword phrase as your anchor title.
Tips that you should know already
- Your email marketing software should enable you to personalize all messages sent out, so I would strongly advise you to make sure you address all messages with the subscribers first name and not their last as well.
- Your follow up message should ask them how they have been getting along with the first piece of free valuable information you sent out for them.
- Use abbreviations to make your emails stand out
e.g [HLPFLFRND] – putting the [ ] allows your abbreviations to stand out in your subscribers inbox
- Join your own email list or get a friend or family member to give you an idea of what they learnt from your last email broadcasts.
Before all of that we have to build a strong responsive email list. It really is not about the quantity of how many people you have on your email list, but very much the quality and how much you keep the info you send to them relevant after each broadcast. When I say quality I mean people that have joined your email list knowingly understanding what it is you wanted to send to them in the very first place; after they submit there email and name. Along with following my list building tips, you will know that I advise you to make sure you continue with relative follow ups. That way you have a higher chance of open rates when emails are broadcasted out. Think about it – your not exactly going to get a high number of conversion rates if your open rates do not tally up. Below I will give you an immediate effective email marketing tip that you can mix with tactics I share with you to build a quality converting email list.
This strategy allows you to keep things moving, effecting email marketing does not need you to make phone calls to your opt ins, it simply helps your open rate, by sending out the right follow up messages on auto pilot so you can continue with other launches.
